XYZ Machine Tools has recruited Graham Cherry to the newly created role of premium product sales manager, where the prime focus for his machine tool sales experience will be on the recently introduced XYZ UMC-5X gantry-style five-axis machining centre and other premium products as they are added to the XYZ range. Cherry’s background includes 10 years of shop-floor experience, including an apprenticeship, backed up by 29 years in sales,
25 of which were in the machine-tool industry, working for leading industry names.

“My time on the shop floor, followed by four years in cutting-tool sales gave me the knowledge to make the progression to machine-tool sales, where I developed into a specialist in the sales of premium, multi-axis, precision machine tools,” says Cherry. “The opportunity to join XYZ as it moves further into the premium sector with the UMC-5X is one that I’m relishing, and one that I see being very successful.”
For further information www.xyzmachinetools.com