The power of transatlantic relationships is helping a British wire manufacturer target sales worth £1m in the US. Alloy Wire International, which produces wire in 60 different ‘high-performance’ alloys, is on course to hit a seven-figure order haul in the US – a perfect way to celebrate a 20-year partnership with Davidon Alloys. The Rhode Island-based company has been AWI’s North American headquarters since a chance encounter at the Interwire 2001 exhibition. The relationship has generated almost £10m of sales since it started, with wire manufactured in the UK used by over 1000 customers in the US, Canada and Mexico.
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