New brand positioning for Adira

Adira Metal Forming Solutions, with its more than 60 years of history as a manufacturer and global supplier of engineering solutions, is positioning its brand more ambitiously and competitively, reformulating the company’s marketing and communication organisation and strategy to shore up its position worldwide.

‘Shaping the future’ is the company’s new slogan, with a focus on new technology to mark the change in positioning, which is in line with its mission to satisfy customer needs and provide innovative solutions. To grow its leadership position on the Iberian Peninsula into a multi-continental presence – by leveraging a geographic proximity that channels the competitive advantages of each of its global partners – Adira is now more accessible, more effective and more ambitious. Opening a physical and virtual showroom and designing an augmented reality app are just some of the innovations introduced with the rebranding on the company’s website. Aidra has also decided to study its performance through customer reviews, case studies and white papers, and to provide increasingly more optimised and automated customer service.

As well as being a specialist in the production of hydraulic, electric and hybrid press brakes, along with shears and robotised cells, Adira conducts intensive research and development in large-scale additive manufacturing. The company was acquired by Sonae Capital in 2017 and has since increased its portfolio of services, automation and customised solutions, focusing on digital restructuring and transformation. Adira now embraces the challenges of the future more effectively and successfully.

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