Workholding specialist Hyfore has unveiled a new brand this week as part of a three-year plan to hit £10m in annual sales. Hyfore, which employs 36 people at its facility in Coventry, is launching a new corporate identity, an extensive marketing campaign and an online shop to supply up to 100,000 products. The plans will also involve the initial recruitment of three people and ensure the company builds on a successful 12 months that has seen it grow by 15%.
“The reason behind the new brand is to reflect our modern approach to manufacturing and create a sleek identity that covers both our traditional activity and the launch of the Hyfore online shop, which we believe could generate up to £1m of sales in its first year,” explains Gary Dickenson, who runs Hyfore with Darren Underhill. “This is an integral part of our growth plans and will help us achieve our vision of hitting £5m turnover in 2017 and then accelerate sales to £10m by 2020.”
For further information www.hyfore.shop