Custom-configured tube benders

Automation, increasingly networked machines, and changes in the automotive industry: tube-bending machine manufacturer Schwarze-Robitec is strategically repositioning itself in view of changing market requirements. With Heike Ahlers as head of strategic sales and marketing, and Philipp Knobloch as global sales director, Schwarze-Robitec is entering the future with two experienced sales experts and longstanding employees in new roles.

“In view of Industry 4.0, increasing networking and the trend toward automation, our customer markets are changing at breakneck speed – and with them, our sales process is changing,” explains Ahlers. “The sale of complex and customer-oriented machines and systems needs a high level of customer and market knowledge, and requires a holistic understanding of different customer demands.

Adds Knobloch: “We are aligning ourselves with the market even more than before and want to grow more strongly. Individually configured special machines and customer-specific solution concepts are becoming increasingly important. This is an exciting task for me and my dedicated team.”

Both sales experts have been closely associated with Schwarze-Robitec for years. Ahlers joined the business development department in 2013 and was instrumental in setting up the company’s US subsidiary in 2015. Since 2016, she has been head of sales and marketing. Philipp Knobloch, who joined Schwarze-Robitec in 2014 as junior sales manager, most recently spent four years as sales manager responsible for sales at national and international level.

Managing director Bert Zorn is confident about the future: “With our dedicated sales team headed by two experienced experts, we are well prepared for challenges that arise in our customer markets.”

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