Last September, cutting tool manufacturer Seco launched a radically updated visual identity and a long-term brand strategy. The company described this as the first in a sequence of major steps, as the business positions itself as a leading global name for industry innovation, efficiency and sustainability. At the Transform Awards Europe in London last month – which awards excellence in rebranding and brand strategy with a focus on transformative creativity, strategy and implementation – Seco won the Gold award in thecategory‘Best Visual Identity from the engineering and manufacturing sector’.

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