Workholding specialist Hyfore has unveiled a new brand this week as part of a three-year plan to hit £10m in annual sales. Hyfore, which employs 36 people at its facility in Coventry, is launching a new corporate identity, an extensive marketing campaign and an online shop to supply up to 100,000 products. The plans will also involve the initial recruitment of three people and ensure the company builds on a successful 12 months that has seen it grow by 15%.
“The reason behind the new brand is to reflect our modern approach to manufacturing and create a sleek identity that covers both our traditional activity and the launch of the Hyfore online shop, which we believe could generate up to £1m of sales in its first year,” explains Gary Dickenson, who runs Hyfore with Darren Underhill. “This is an integral part of our growth plans and will help us achieve our vision of hitting £5m turnover in 2017 and then accelerate sales to £10m by 2020.”
For further information www.hyfore.shop

Over 180 people from companies across the UK and Ireland attended Amada UK’s three-day exhibition at its technical centre in Kidderminster. This end-of-financial-year event brought many old and new companies to view the latest developments in machine and tooling technology. Orders included 10 press brakes, three HG ATC press brakes with automatic tool changers, and six fibre-laser profiling machines with various automation options.
“It was great to see this number of people here, all of whom have a really positive outlook for the future,” says managing director Alan Parrott. “Our new technology opens up huge opportunities for customers to expand their businesses and, with the after-sales support we offer, they are very comfortable in taking that next investment step with Amada.”
For further information www.amada.co.uk

The London Taxi Co (LTC) has inaugurated its new £300m vehicle plant in Ansty, Coventry, becoming the UK’s first dedicated electric vehicle manufacturing facility in the process. Investment and expansion in the new site and the next-generation London taxi has helped create more than 1000 new jobs, including 200 engineers and 30 apprenticeships. When at full capacity, the plant will be able to build more than 20,000 vehicles per year. The taxi vehicle is using Volvo Car electric powertrain system technologies and components comprising a new EV lightweight platform.
For further information
www.london-taxis.co.uk

A planning application has been submitted for the development of a 21,527 sqft fabrication and prototyping facility at Innovation Birmingham Campus. Maker Wharf will benefit from a digital prototyping facility and equipment to promote the development of innovative commercial technical and creative products; with flexible office space and additional commercial digital fabrication and manufacturing space arranged over the remaining three floors. The four-storey building will be located adjacent to the campus’ flagship 42,149 sqftiCentrum building.
For further information
www.innovationbham.com