Whitehouse Machine Tools, the UK and Ireland sales agent for several machine tool manufacturers in the Far East and Europe, has appointed Peter Smith to the new position of sales and marketing director. He is a board member, working alongside joint managing directors Tim Whitehouse and Tom Hughes, and a stakeholder in the business. Smith brings with him a wealth of knowledge and directly relevant experience in rotational and prismatic metal-cutting machinery, having held senior positions in UK machine-tool sales for over two decades, including at subsidiaries of global OEMs.

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