NEO range and service focus drive laser sales

The new NEO range of laser processing machines and a strong focus on customer service helped Yamazaki Mazak UK to record its most successful ever year for laser sales in 2023. NEO machines, which complement Mazak’s 2D laser and 3D tube cutting models, have opened up new markets for the company at both OEMs and subcontractors.

Ian White, general sales manager – laser products for Yamazaki Mazak, says the NEO machines – including the Optiplex NEO 20 kW 2D fibre laser and the FG-400 NEO fibre laser for long tubes, pipes and structural materials – have added new capability to the Mazak laser range.

“The NEO machines have helped us penetrate new markets, particularly where laser users are working with heavy plate – in the energy and construction sectors, for example,” says White. “We’ve also recorded especially strong results in medical, a sector that requires exceptional accuracy and cut quality.”

The strength of Mazak’s service offering for laser users has also driven market share, as White reveals: “Mazak has invested in its service and support for customers, and we now have 25 applications staff ready to advise. We’ve also introduced our industry-first 24-hour service hotline for laser users, which is available even if the machine is not under warranty or a service contract. The hotline enables customers to speak with a UK-based engineer to get their machines back up and running at any time of the day.”

White is confident that 2024 will deliver even more success, especially with the launch of the new Optiplex Ez machine, a cost-effective laser processing range with multiple advanced cutting features.

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