Amada recently held a hugely successful exhibition for the apprentices of its customers in a showcase dedicated to the education of future engineers. Believed to be the first event of its type in the sheet metal sector, the exhibition took place at the company’s UK Technical Centre in Kidderminster. Hosting the event were Amada’s own apprentices, engaging on an equal level with the apprentices of customers to help them learn about the latest advances in sheet metal component manufacturing.

The informative, educational exhibition proved a roaring success, with a total of 85 visiting apprentices in attendance. One company brought all 10 of its apprentices, three of which only started two days before the event. The structure of the exhibition provided visitors with the opportunity to attend technical presentations, watch eye-catching machine demonstrations and participate in a Q&A session – all in an apprentice-led environment.

Laser cutters, press brakes, punching machines, laser-punch combination machines, automation, software and machine monitoring featured heavily, highlighting the complete Amada solution. Apprentices also received a tour of the company’s UK Technical Centre.

“The idea behind this innovative exhibition was to introduce young engineers to our technology as part of an educational and entertaining event,” says Amada UK’s managing director Paul Mansfield. “We felt that using our own apprentices as hosts would help their visiting peers feel more comfortable and promote better engagement. In turn, the event provided our apprentices with experience in speaking to customers, building confidence and pride in the brand they represent.”

Fun was high on the agenda. Visitors were able to ‘have a go’ at making a model biplane from mild steel on a state-of-the-art Amada laser cutting machine. They could also take part in a Batak machine competition.

More information www.amada.eu