Fluorn-Winzeln-based Hirschmann GmbH has reworked its corporate identity and become Carl Hirschmann GmbH, which is an expression of brand values and based on the name of the company’s founder. Carl Hirschmann GmbH develops and produces rotary tables and clamping systems that allow precise and efficient workpiece machining on EDM machines, as well as other machine tool types. The company recently concluded its financial year, increasing sales to more than €29 million.
“Confusion and a profile that does not do justice to the performance; that was too often the feedback from customers, staff and applicants, which in turn was the reason for our decision to completely rework the corporate identity of our company,” explains Rainer Harter, managing director and CTO.
The brand is a new interpretation and a tribute to the birth of the company in Stuttgart in 1957, which was founded by Carl Hirschmann. Since 1961, the company has been located in Fluorn-Winzeln.
“Today we go back to our roots,” says Andreas Jesek, managing director and CFO of the company. “As one of the top innovators in Germany, we needed a unique name that would create a high degree of recognition all over the world.”
All of the company’s products are high precision and developed and manufactured based on customer requirements. The emphasis to be the world leader can be found in Carl Hirschmann’s new motto “the precision benchmark in bearings, indexing and clamping solutions.”
For further information www.carlhirschmann.de